Publicis India has launched a new film titled ‘Hum Sab Investors Hain’ for HDFC Asset Management Company as part of its ongoing ‘Zindagi Ke Liye SIP’ initiative. The campaign seeks to demystify mutual fund investments for first-time investors by drawing parallels between life’s emotional investments and financial planning through SIPs (Systematic Investment Plans).
Aimed at hesitant or first-time investors, the film positions SIPs as an extension of the everyday investments people make in their loved ones, dreams, and responsibilities. It emphasises the importance of beginning early, staying consistent, and thinking long-term.
Blending relatable storytelling with financial insight, the film follows the journey of a baby girl, capturing how her family’s care, nurturing, and support mirror the nature of long-term financial investments. The narrative underscores that the emotional investments we make daily are just as significant as monetary ones.
Speaking about the campaign, Oindrila Roy, Managing Director, Publicis India, said, “We always aim to simplify the idea of SIPs through emotional storytelling. With ‘Hum Sab Investors Hain’, we wanted to show that investing isn’t just about money; it is something we do every day through the choices we make for our loved ones and their future. This campaign strikes a balance between rational and emotional decision-making, while delivering a very simple and yet powerful message.”
Navneet Munot, MD & CEO of HDFC Asset Management Company, added, “Life’s greatest rewards often come from the consistent, thoughtful investments we make in our relationships, dreams, and aspirations. At HDFC AMC, we believe that the same principle applies to financial investments—small, disciplined contributions through SIPs can lead to significant financial security over time. Our campaign, 'Zindagi Ke Liye SIP,' captures this essence beautifully, inspiring people to invest in their future just as they invest in life.”
Aman Mannan, National Creative Director, Publicis India, shared, “Once we landed on the insight that it takes a village to bring up a child, the film told itself. This emotional story is about every person in a child’s life who does their bit to make the child’s dreams come true. Thus, establishing that a child is an investment and every person in her/his life is an investor.”
‘Hum Sab Investors Hain’ not only reinforces HDFC AMC’s mission of investor education but also builds a deeper emotional connection with audiences by aligning financial decisions with universally shared life experiences.
