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In celebration of World TV Day, Publicis India, part of Publicis Groupe, has launched an emotive new television commercial (TVC) for ZEE TV, marking the channel's 65-year journey. Titled “Thank You TV,” the campaign honours the enduring role television has played in shaping society, culture, and family dynamics over the decades.
Television has been a constant companion for millions, evolving alongside societal changes and providing a shared space for historic moments and entertainment. The ad presents a unique narrative from the perspective of a sofa, highlighting how television not only entertains but fosters generational connections, creating a sense of fulfilment within the family unit. Set to a catchy, memorable tune, the TVC celebrates television’s legacy of storytelling and its role in keeping families connected.
Oindrila Roy, Managing Director of Publicis India, shared, “With the ‘Thank You TV’ campaign, we aim to celebrate television not just as entertainment, but as a medium that has deeply impacted how families connect and share moments together. We are honoured to work with ZEE TV to bring this heartfelt story to life.”
Aman Mannan, National Creative Director of Publicis India, added, “Television remains one of the most powerful ways to bring families together. It makes us laugh, cry, and think. Through the ‘Thank You TV’ campaign, we wanted to offer an out-of-the-box perspective, telling the story through the sofa’s eyes.”
Kartik Mahadev, Chief Marketing Officer at Zee Network, commented, “With 10 crore homes watching TV together every minute, we’re reminded of its ability to unite people and spark conversations. On World TV Day, this campaign pays tribute to the timeless bond TV has with viewers, seen through the eyes of the sofa—the true companion to countless shared moments.”
The campaign is supported by a comprehensive digital and out-of-home (OOH) strategy, designed to engage viewers across multiple platforms.
