PUMA India has brought rising stars Ibrahim Ali Khan and Shanaya Kapoor for the first time on screen in a dynamic new campaign film promoting the Palermo sneaker. The two-minute cinematic journey captures the essence of young India’s creativity and hustle, showcasing everyday moments transformed by imagination, friendship, and style.
The film features the pair and their crew embracing youthful chaos from upcycling clothes and hitchhiking to turning a bedsheet into a rooftop movie screen — all while sporting the versatile Palermo sneaker. Both ambassadors praised the film’s authentic vibe and effortless chemistry, highlighting Palermo as the perfect blend of classic style and everyday comfort for India’s youth.
Shreya Sachdev, Director-Marketing at PUMA India, remarked that the campaign reflects the brand’s commitment to celebrating local culture and the spirited resilience of Indian youth, making Palermo a beloved staple in wardrobes across the country.
