Sportswear brand PUMA India has launched its first HYROX-specific footwear and training apparel collection in the country. The release includes both men’s and women’s variants and follows the recent HYROX race held in Delhi on 19 July.
The collection includes the HYROX Deviate shoe and a range of training apparel such as shorts, tights, bra tops, t-shirts, crop tanks, caps, beanies, and backpacks. It is designed for functional training and urban wear, supporting the growing hybrid training trend. Colour options include Glowing Red, Ruby Shimmer, Mint Melt, Lux Army, Dark Olive, Black, White and Light Gray Heather.
According to a company statement, the collection is positioned as more than typical gym wear, intended for individuals focused on both performance and personal style.
Annie McMahon, Senior Product Line Manager Run/Train Apparel, PUMA SE, said, “The new PUMA x HYROX collection builds on the foundation of our best high-intensity training gear, evolving it into bold, competition-ready styles tailored for the HYROX athlete. We took direct inspiration from the speed and motion of the race itself — you’ll see that energy reflected in the graphics, from speed blurs to circular motifs that echo key HYROX movements like laps, wall balls and the farmer’s carry. Every detail pays tribute to the rhythm and repetition of the sport.”
She added, “We’re especially proud to introduce our co-branded footwear — including a standout colourway of the Deviate NITRO™ Elite 3 running shoe — built specifically for the demands of this global fitness race. From DRY CELL innovations and performance-first silhouettes to subtle touches like towel loops, every element is crafted for purpose. This collection celebrates movement, momentum, and the relentless effort HYROX athletes put in both inside and outside the gym.”
The collection incorporates several of PUMA’s proprietary technologies. Cloudspun fabric is designed to offer softness while managing moisture. Thermoadapt responds to changes in body temperature. LUXFIT-powered Shapeluxe leggings are intended to provide support without restriction. Footwear features NITRO™ foam for lightweight propulsion.
HYROX is a global fitness race combining endurance and strength-based challenges. The Delhi event, held on 19 July, followed a previous edition in Mumbai and brought together participants from across India and abroad.
PUMA is the official global apparel and footwear partner for HYROX events from 2024 to 2027. The company is also working with the HYROX team to support the sport’s development in India.
