Indian Premier League franchise Punjab Kings has renewed its partnership with Avon Cycles for the third time, continuing their collaboration for the 2025 season. This renewal underscores Avon Cycles' commitment to promoting active lifestyles while tapping into the cricketing excitement surrounding the IPL, aligning with Punjab Kings’ vision of fostering a fit and healthy nation.
The partnership highlights shared values of perseverance, teamwork, and the relentless drive for excellence. With a longstanding reputation for delivering high-quality bicycles, Avon Cycles is determined to bring the thrill of sport closer to fans nationwide. The two brands first teamed up in 2020 and again in 2024, with the continuation of their collaboration for IPL 2025.
Shri Onkar Singh Pahwa, CMD of Avon Cycles, commented, "Avon Cycles has been a symbol of trust and endurance for generations, just as cricket holds a timeless place in our hearts. Our partnership with Punjab Kings reflects our commitment to building a legacy that inspires future champions.”
As part of the renewed association, fans can expect unique campaigns and initiatives designed to celebrate the vibrant energy of the IPL, with an emphasis on fitness and sustainability. The partnership is aimed at creating memorable fan experiences while promoting the importance of an active lifestyle.
Rishi Pahwa, Joint MD of Avon Cycles, added, "Leadership is about inspiring action and uniting people towards a common goal — values that Avon Cycles and Punjab Kings share. Together, we aim to lead by example, pushing boundaries and achieving greatness."
Avon Cycles has long been a leader in the industry, working to elevate cycling’s profile both in the private and public sectors and boosting the segment nationwide.
Mandeep Pahwa, ED of Avon Cycles, remarked, "Cricket and cycling are more than just sports—they’re pathways to a healthier, more active lifestyle. Through our partnership with Punjab Kings, we aspire to champion fitness and encourage everyone to pedal towards a better tomorrow."
Satish Menon, CEO of Punjab Kings, said, “We are delighted to continue our association with the Punjab-based brand. We are always eager to promote Indian brands with a local presence. The renewal of the partnership will strengthen our relationship with fans and help us remain connected.”
As the IPL excitement builds, Avon Cycles and Punjab Kings are gearing up for a season full of action, enthusiasm, and a shared commitment to fitness.
