Piramal Consumer Healthcare (PCH) has appointed Punt Creative as its digital agency following a multi-agency pitch. Punt Creative, led by Harsh Shah and Rohan Naterwalla, will manage digital, social and campaign responsibilities for three of PCH’s brands – Lactocalamine, the i-range including i-pill, and Littles.
Piramal Consumer Healthcare is a part of Piramal Pharma and operates in the self-care segment. Its portfolio includes products across various over-the-counter (OTC) categories such as analgesics, gastrointestinal health, hygiene, skincare, vitamins and supplements, women’s care, baby care and children’s wellness. Since 2011, the business has expanded from six to more than twenty brands through acquisitions and new product development. PCH currently has a direct presence in over 1,500 towns and approximately 250,000 outlets, reaching around 70 million consumers across India.
Punt Creative has previously worked on campaigns for brands including Levi’s, Porter, KFC India and Van Heusen.
Harsh Shah, Managing Director of Punt Creative, said, “It is always exciting to work on brands that you personally are a fan of. With Piramal Consumer’s portfolio of brands, we knew from the word get-go that we wanted to be part of these brands’ legacy and growth. With Lactocalamine, Littles and the i-range we see immense opportunities for us to do some really good, business impacting work. The entire team at Punt Creative is looking forward to this exciting journey.”
Punt Creative operates under Punt Partners, a firm co-founded by Madhu Sudan and Priyanka Agrawal. Punt Creative focuses on brand platforms, intellectual properties, digital campaigns and business-led communication strategies.
