In a significant move aimed at deepening its value proposition to clients, R K SWAMY Ltd, one of India’s oldest and largest integrated marketing services groups, has announced the launch of its Brand and Marketing Consulting Group (BMCG). The new division is designed to bring together brand strategy, digital experience, communication, data analytics, and consumer insights under one cohesive umbrella.
The announcement underscores R K SWAMY’s long-standing philosophy of innovating to address client pain points. “Where clients repeatedly speak of a major problem, we innovate to address the same,” has been a guiding principle of the Group, which has a legacy spanning over 52 years.
“India is one of the most challenging markets for any marketer. We are deeply vested in the Indian market and believe in practical, consumer-grounded solutions,” said Shekar Swamy, Managing Director and Group CEO, R K SWAMY Ltd. “Our new consulting group reflects this commitment and will focus on crafting tailor-made, actionable strategies.”
What sets the BMCG apart is its integrative approach. Unlike traditional siloed consultancy models, R K SWAMY’s new unit draws from its existing strengths across multiple domains to create end-to-end solutions. This includes navigating brand architecture, portfolio expansion, marketing spend optimisation, market entry strategy, and more.
“We have learned a lot from working with our clients across diverse sectors over the decades. This consulting group is a natural extension of that journey,” said Srinivasan K Swamy, Executive Group Chairman, R K SWAMY Ltd.
The BMCG will be led by V V Vijay Gopal, a seasoned industry veteran with a proven track record of steering complex client mandates. “Our solutions are structured to tackle specific brand and marketing scenarios—be it improving brand premium, refreshing positioning, or acquiring new customers. We aim to provide measurable outcomes,” he said.
