Radio City, India’s leading radio network, has taken pickleball excitement to new heights with its partnership as the official radio partner for the 2025 World Pickleball League (WPBL) season. This collaboration is set to accelerate the growth of pickleball in India, bringing the sport to the forefront through Radio City’s extensive reach and dynamic programming. As a global leader in pickleball, WPBL is committed to expanding the sport's appeal by hosting high-energy competitions and delivering an electrifying experience for fans.
The WPBL 2025 marked India’s first-ever professional pickleball league, featuring six dynamic teams competing at the iconic Cricket Club of India (CCI) in Mumbai. Powered by PNG Jewellers, the tournament saw 90 matches, 48 international players, and 10 days of thrilling action. Fans could watch the action live on Sony Sports Ten 2 and Fancode, or secure tickets via Swiggy Scenes for an exhilarating stadium experience between 24th January and 2nd February 2025.
As part of the partnership, Radio City’s RJs hosted exclusive interviews with players, team owners, and key figures, offering listeners behind-the-scenes insights. The excitement was further amplified with on-air and digital contests, interactive segments, and fun engagements with both players and audiences.
Commenting on the partnership, Mr. Ashit Kukian, CEO of Radio City, said, “We feel thrilled about the partnership with the World Pickleball League for the 2025 season. Pickleball is rapidly gaining traction in India, and through this connection, we aimed to create greater awareness and excitement around the sport. With our intriguing content, strong listener base, and interactive contests, we are looking forward to making the sport a household name.”
Gaurav Natekar, CEO & Founder, World Pickleball League, added, “The World Pickleball League is more than just sport—it’s a dynamic amalgamation of sport, entertainment, and community building. Our partnership with Radio City played a pivotal role in bringing this vision to life, helping us reach the right audience and augment the league’s excitement. This collaboration has been a game-changer, making WPBL more accessible and absorbing, and we look forward to working in the future to build WPBL into a far bigger and better experience for the fans and spectators.”
This collaboration highlights both WPBL and Radio City’s commitment to fostering a healthy sports culture and bridging the gap between fans and the fast-paced world of pickleball.
