Raj Nayak, former COO of Viacom18 and founder of House of Cheer, has announced the launch of House of IP in partnership with YAAP Digital, a digital content and influencer marketing company.
House of IP is an event and entertainment IP venture studio focused on developing and scaling intellectual properties in areas such as entertainment, sports, music festivals, digital formats, and branded experiences. The studio will work on original IPs and collaborate with existing IP owners to provide strategic advisory, brand building, content development, and revenue generation.
“At a time when content is fragmented, attention spans are shrinking, and brands are seeking more immersive and ownable experiences, the need for strong, scalable IPs is more urgent than ever,” said Raj Nayak, Founder of House of IP. “This venture is about building cultural properties that connect deeply with audiences while delivering real value to brands and platforms.”
The venture is supported by a partnership with YAAP Digital, combining Raj Nayak’s experience in content and execution with YAAP’s digital and brand integration capabilities.
“At YAAP, we’ve always believed in the power of IPs to build lasting brand equity. Partnering with Raj to launch House of IP is a natural extension of our vision. With his creative leadership and our digital-first DNA, we’re excited to co-create iconic, scalable properties that will redefine how brands engage with culture and communities,” said Atul Hegde, Founder of YAAP.
House of IP is in the process of establishing offices in Mumbai, Delhi, Bangalore, and Dubai.
