What happens when Bollywood's most glamorous duo steps into the kitchen? Magic, of course! Rajdhani Foods has sparked a wave of excitement by bringing together Karan Johar, the king of storytelling, and Ananya Panday, the Gen-Z sensation, to promote their iconic Rajdhani Besan. Known for their luxe associations with fashion and lifestyle, this unexpected pairing adds a fresh twist to the much-loved culinary staple.
The brand-new campaign is a visual feast. Set on a bustling film set, the ad features Johar directing Panday in a scene, only to call for a break with one request: Pakode! But Ananya, ever witty and relatable, questions the absence of rain—a must for the ultimate Pakoda experience. In true Bollywood style, Johar takes charge, orchestrating artificial rain on the set as the two stars savour delicious Pakode made with Rajdhani Besan. It’s a heartwarming mix of nostalgia, humour, and star power that resonates with audiences across generations.
Since 1966, Rajdhani Foods has been synonymous with quality, trust, and tradition. What began as a humble venture grinding gram flour (besan) has blossomed into a household name offering a wide range of agro-based products. From besan to sattu, makhana, sabudana, peanuts, and fibre-rich breakfast cereals, Rajdhani Foods has something for everyone.
Speaking about the campaign, a Rajdhani Foods spokesperson shared, “For decades, Rajdhani Besan has been the secret ingredient behind countless family moments—be it crispy Pakode on a rainy evening or indulgent Besan Laddoos during festivals. Partnering with Karan Johar and Ananya Panday helps us reimagine these moments in a way that speaks to the modern audience while celebrating our timeless legacy.”
This collaboration isn’t just about promoting a product—it’s about celebrating the essence of India. From the vibrant rain-soaked streets where Pakode are savoured to the laughter-filled kitchens during festive preparations, Rajdhani Besan is at the heart of it all. With Karan and Ananya leading the charge, the campaign captures these moments with flair, energy, and Bollywood drama.
The ad campaign reminds us that some things never go out of style—like enjoying piping-hot Pakode with friends and family. With a dash of Bollywood stardom, Rajdhani Foods is making this experience even more irresistible. Lights, camera, Pakode! This campaign promises to be a blockbuster hit that celebrates India's love for food, fun, and films.
