The launch of Rajanigandha’s Silver Pearls annual Mother’s Day IP campaign, #MaaKehtiHai, for Rajnigandha Silver Pearls. As part of a decade-long tradition, this campaign continues to celebrate the silent strength and invaluable influence of mothers in shaping the character and values of their children. The 2025 edition of #MaaKehtiHai carries the message: “A mother’s words today, create the world of tomorrow.”
The campaign film highlights how mothers, through simple and selfless acts, inspire lifelong values in their children. It reinforces our brand’s philosophy of goodness by drawing a deep emotional connection between a mother’s quiet sacrifices and the positive traits her children grow up to embody.
The tone of the campaign is emotional, inspiring, and relatable, targeting women, working professionals, mothers, and families, along with general FMCG and lifestyle audiences. We encourage media, influencers, and consumers to join the celebration by sharing personal stories of their mothers using the official hashtag #MaaKehtiHai across social platforms.
The campaign officially went live on 10th May 2025, across Rajnigandha Silver Pearls’ owned media channels, supported by influencer outreach, digital collaborations, and placements in lifestyle, FMCG, and parenting publications.
