Bollywood superstar Ranbir Kapoor has officially joined health-tech startup GABIT as its brand ambassador. Kapoor headlines the brand’s debut ad campaign for the GABIT Smart Ring, a sleek, screen-free wearable designed to simplify and elevate everyday health.
The campaign, now live across Instagram, YouTube, OTT platforms and more, blends humor, style, and relatable storytelling to make wellness feel less clinical and more human. Kapoor, typically known for guarding his privacy, surprises fans by opening up about his personal health journey — one powered for the past six months by the very ring he now endorses.
“What I liked about GABIT is how effortless it makes staying healthy. No noise, no distractions. Just one smart ring that does it all – and looks good doing it,” says Kapoor in the campaign.
Gaurav Gupta, Founder of GABIT, emphasizes that Kapoor was a natural choice: “We’re building GABIT not just as a product, but as a movement. With Ranbir on board, we’re bringing this into every home, because health should be simple and accessible for all.”
Co-founder Arpana Shahi echoes the sentiment, highlighting a cultural shift: “India has traditionally viewed health reactively. With Ranbir championing rest, recovery, and daily wellness, we’re normalizing a new, proactive approach to well-being.”
Founded in 2024 and backed by $9.5 million in seed funding from Norwest Venture Partners and angel investors like Amit Agarwal, Deepinder Goyal, and Kunal Shah, GABIT offers a comprehensive health ecosystem. Its Smart Ring tracks sleep, heart rate, activity, and recovery. Paired with tools like PEP (a personal AI health coach), science-backed skincare, and personalized wellness plans, the platform addresses fitness, food, sleep, and stress—all in one place.
