Rayomand J. Patell has announced the launch of Firestarter, a new integrated brand communication and technology agency in India. The agency is positioned to work with brand founders, as well as CMOs and CEOs.
Firestarter’s operations are supported by an international partnership with Munich-based MONKEYWAY GmbH. As part of this collaboration, Patell has also taken on the role of Chief Creative Officer at MONKEYWAY.
Commenting on the agency’s approach, Rayomand J. Patell, Founder Chairman and CCO of Firestarter, said, "We ignite scalable growth by defining and differentiating your brand to deliver valuable outcomes. Firestarter defines your brand by our proprietary process, crafts a unique brand identity through Design and then creates an original, integrated creative idea that’s strong enough to add synergy across every brand medium, touchpoint and technology.”
The agency’s model integrates brand communication with technology, supported by newsroom and real-time AI-enabled production capabilities.
Speaking on the partnership, Andreas Adam, CEO of MONKEYWAY, said, "MONKEYWAY brings class defining 3D Real Time Streaming technology, trusted by global luxury brands to the Indian markets. Clients gain a seamless, scalable, and truly impactful brand-to-technology pipeline.”
Rayomand J. Patell’s career spans nearly three decades across advertising and technology. He began at Everest Dentsu Young & Rubicam, moved to SSC&B Lintas, and later spent twelve years at Contract, WPP. As ECD, he also led the transformation of Havas Mumbai.
