Razorpay has launched its new cross-border payments campaign, ‘Get Paid, Not Played’, drawing attention to the persistent challenges that Indian exporters, SaaS companies, agencies, and freelancers face while receiving international payments. The initiative positions the issue as a critical missing link in India’s ambition to surpass US$1 trillion in exports by FY26.
India recorded over US$825 billion in goods and services exports last year, and a growing share of this comes from digital-first businesses spread across cities such as Pune, Bengaluru, Jaipur and Ahmedabad. However, many continue to struggle with friction-heavy international payment processes. Hidden fees erode earnings, payout delays disrupt cash flow, and routine documentation such as FIRC, IEC and shipping bills often places a heavy burden on small teams, diverting time away from client work.
Razorpay’s in-house team conceptualised the ‘Get Paid, Not Played’ campaign using AI-led production to illustrate the emotional and operational strain behind these industry-wide pain points. The campaign frames international payments as a structural gap that continues to affect India’s globalising workforce at a time of rising opportunity.
Watch the video here:
To address these challenges, Razorpay’s international payments suite offers Indian sellers and freelancers the ability to accept payments in over 130 currencies through global cards, Apple Pay and bank transfers in USD, GBP, EUR and more. The suite includes transparent pricing on international card and bank transfer transactions, faster INR settlements within 24 hours, higher success rates driven by proprietary routing systems, and automation for compliance documentation to reduce manual workload while supporting RBI and FEMA requirements.
Commenting on the launch, Apuarv Sethi, Senior VP of Marketing at Razorpay, said, “Behind India’s surge on the global stage lies a simple truth: receiving an international payment is still far harder than it should be. What struck us is how much emotional and financial fatigue sits behind something this fundamental. ‘Get Paid, Not Played’ was born from that reality, the late nights, the lost income, the helplessness of not knowing where your money went. This campaign is a promise that we’re here to fix that, so their ambition doesn’t get undercut by systems that aren’t built for them.”
As India’s global-facing businesses expand from metro hubs to smaller cities, efficient cross-border payments are increasingly seen as essential infrastructure. Razorpay’s offering is positioned as an attempt to reduce operational drag and support the next wave of Indian companies aiming to scale internationally without being slowed by legacy processes.
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