Redcliffe Labs has introduced an AI-powered facial scanning tool aimed at supporting preventive health awareness through smartphone cameras.
Announced in New Delhi on 22 January 2025, the tool, called Face Scan, is part of the company’s #FaceItToday initiative. It is designed to provide a 30-second, non-contact wellness check using any camera-enabled device.
According to Redcliffe, over 500 million people in India are living with or are at risk of chronic and lifestyle-related conditions such as cardiovascular disease, diabetes, cancer and neurodegenerative disorders. The company states that early awareness and timely intervention can help manage or prevent a significant proportion of these conditions.
Face Scan uses remote photoplethysmography (rPPG) and remote ballistocardiography (rBCG) to analyse physiological signals from a short facial video. The technology detects subtle changes in skin colour linked to blood flow and small head movements to estimate parameters such as heart rate, heart rate variability, breathing rate and blood pressure. The rBCG component is intended to support performance in low-light conditions and across a range of skin tones.
The tool provides immediate insights related to heart rate, blood pressure and stress indicators without physical contact. Redcliffe states that Face Scan is not a medical device and does not provide a clinical diagnosis. Instead, it is positioned as an early screening and awareness tool that may prompt users to seek further diagnostic testing where appropriate.
With repeated use, the company says the tool can help users observe changes in health indicators over time, supporting longer-term monitoring and preventive decision-making.
"Everybody has the right to have an easy way to keep track of their well-being,' added Aditya Kandoi, CEO, Redcliffe. 'This is more than technology, this is 30 seconds of peace of mind. By making preventive analytics readily available, whenever, wherever, we are empowering people to make meaningful changes, early and live healthy lives."
Redcliffe said the tool is intended to fit into daily life by offering quick access to wellness information and acting as an initial health checkpoint. The company said the initiative aligns with its broader focus on making preventive healthcare more accessible across India.
