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Personal care brand Re’equil is celebrating its 6th anniversary with a poignant campaign that addresses the often-overlooked issue of postpartum depression. This impactful video campaign sheds light on the silent struggles many new mothers face and emphasizes the strength and resilience required to navigate this challenging period.
The campaign aims to raise awareness about the prevalence of postpartum depression, which affects approximately 1 in 5 new mothers in India. Despite its high incidence, this condition is frequently misunderstood and stigmatized, leaving many women feeling isolated. Re’equil’s video underscores the importance of offering empathetic support, validating emotions, and fostering open conversations to create a supportive environment for mothers.
According to recent statistics, postpartum depression impacts 60 lakh mothers and 60 lakh fathers annually. The Re’equil campaign seeks to break the silence surrounding this issue, encouraging society to recognize and address the emotional challenges of new parenthood.
“Our campaign is dedicated to celebrating the strength of mothers and promoting open dialogue about their experiences,” said the Re’equil Team. “We aim to challenge the generational silence on postpartum depression and ensure that new parents are informed, empowered, and supported.”
The video is available on Re’equil’s Instagram page, inviting viewers to engage in the conversation and honor the multifaceted nature of motherhood. Through this campaign, Re’equil continues its commitment to personal care by addressing crucial issues affecting modern families.
