This Women’s Day, Re’equil is initiating an important dialogue on postpartum depression (PPD) with its campaign, #StartTalking. The emotionally charged ad film brings attention to the struggles faced by new mothers, spotlighting the vital role family support plays in their emotional and mental well-being.
PPD affects one in five mothers in India, yet it remains a seldom-discussed issue in many households. New mothers often feel overwhelmed, exhausted, and isolated, unaware that they may be suffering from PPD. Re’equil’s campaign aims to encourage families to recognise these signs, take action, and foster open conversations about the condition.
Vipul Gupta, Founder at Re’equil, stated, “At Re’equil, we believe self-care goes beyond skincare. It’s about mental and emotional well-being too. Through this campaign, we want to empower families to support new mothers, ensuring they don’t feel alone in this journey.”
The #StartTalking campaign challenges families to acknowledge and support the emotional well-being of new mothers. Moving beyond skincare, the campaign underscores the importance of self-care as a holistic experience that incorporates mental, emotional, and physical health. The film concludes with a striking message: "1 in 5 mothers experience postpartum depression. 60 Lakh Mothers, 60 Lakh Fathers. Start talking, so we can help the next generation."
Beyond Women’s Day, Re’equil remains committed to advancing maternal well-being. By broadening the definition of self-care, the brand emphasises the necessity of nurturing both the body and mind, ensuring mothers feel supported throughout their journey. This Women’s Day, Re’equil urges society to move beyond mere celebration and focus on understanding, supporting, and uplifting women—one conversation at a time.
Re’equil offers a range of science-backed skincare and haircare products available online at Re’equil’s official website and mobile app, making self-care easily accessible.
