This World Heart Day, Sir H N Reliance Foundation Hospital is urging people to prioritise their health with its integrated awareness campaign: #OwnTheToughCall.
At the heart of the campaign is an awareness film that brings this message to life, showing everyday scenarios where individuals confront the choices that impact their heart health. From daily habits and work-life balance to food habits and routine health check-ups for the caregivers, the film highlights the decisions that matter most for long-term heart wellness.
The awareness campaign spans digital platforms, OOH, hospital touch points, and patient awareness materials, creating a cohesive narrative that resonates across audiences. By motivating people to take small but decisive steps, #OwnTheToughCall focuses on prevention and personal responsibility, making World Heart Day a reminder to take courageous decisions for a healthier life.
