Reliance Retail has acquired the trademarks and digital assets of Anomaly, the haircare label founded by Priyanka Chopra Jonas. The transaction gives Reliance Retail full ownership of the brand’s intellectual property and digital ecosystem, enabling it to scale Anomaly across its extensive retail network and omnichannel platforms, including Tira.
Launched in 2021, Anomaly is positioned as a clean, vegan and accessible haircare brand, with an established presence across international markets. Reliance Retail said it will prioritise India for growth, with a focus on product innovation tailored to local hair and scalp needs, while continuing to expand the brand’s footprint in regions such as North America, the United Kingdom and the Middle East.
Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “Bringing Anomaly into our portfolio marks a strategic step in expanding our basket of new-age, high-growth beauty brands. Anomaly’s strong global positioning, clean formulation philosophy, and accessible pricing make it a compelling addition to our ecosystem. We see immense potential in collaborating with Priyanka to scale the brand in India by leveraging our omnichannel capabilities and deep consumer insights, while continuing to grow its international presence.”
Chopra Jonas will remain involved with the brand as Creative Director, overseeing its vision, innovation and product development. Priyanka said, “This is a defining moment for Anomaly. What began as a deeply personal journey has grown into a brand with real purpose and global ambition, and Reliance Retail’s acquisition marks an exciting new chapter. Their scale, retail expertise, and commitment to innovation will allow us to bring Anomaly to far more consumers in India and around the world. I’m especially excited to be working alongside the inimitable Isha Ambani, whose leadership I value tremendously. In my new role as Creative Director, I remain deeply involved in guiding Anomaly’s evolution, ensuring we continue to grow and innovate while staying true to what we set out to build from the very beginning.”
The acquisition aligns with Reliance Retail’s broader strategy to scale high-growth consumer brands by combining global brand equity with its retail reach and digital capabilities.
