Weddings are moments filled with joy, emotion, and unforgettable memories, and at the heart of every celebration is the bride. Rivaah by Tanishq, the dedicated wedding jewellery sub-brand of Tanishq, has partnered with Tiger Baby, the creative team behind iconic films such as Zindagi Na Milegi Dobara and Gully Boy, to launch an exciting wedding anthem, “Main Keya Hai Hai”. This energetic and vibrant track celebrates love, laughter, and the unfiltered joy of a bride’s special day.
For Rivaah brides, the wedding day is more than just a series of ceremonies—it’s a grand celebration where dance and music take centre stage. The anthem taps into the essence of Indian weddings, where families and friends come together to create lasting memories. The latest anthem by Tanishq has been crafted with the creative genius of Bollywood filmmakers Zoya Akhtar and Reema Kagti. The film’s soundtrack, composed by Ankur Tewari, beautifully encapsulates the modern Indian bride’s spirit: not just a participant, but the central figure shaping her own story and curating the dream wedding of her life.
In a first-ever collaboration between Tanishq and Tiger Baby, the music video unfolds like a cinematic dreamscape, rich with moody hues and captivating storytelling. It features the Tanishq bride confidently walking towards her groom, adorned in a selection from the Rivaah X Tarun Tahiliani 2.0 collection. The collection showcases intricate gold workmanship, with designs inspired by Phoolchadar for prosperity and Drape Story for femininity, enhanced with delicate floral and scalloped motifs, echoing Tahiliani’s signature drapes.
From India to New York, the celebration has transcended borders. A high-energy flash mob transformed "Main Keya Hai Hai" into a global dance sensation, with people around the world joining in on the infectious rhythm. With its peppy beats and feel-good vibe, the song has quickly become a wedding favourite across continents. Social media influencers have further fuelled the anthem’s popularity, sparking a viral wave as people embraced the track in their own unique ways.
Speaking on the launch of the ‘Rivaah X Tiger Baby Music Video’, Ms. Pelki Tshering, Chief Marketing Officer, Tanishq, Titan Company Limited said, "Weddings are a whirlwind of emotions—joy, excitement, anticipation—and at the heart of it all is the bride, living her most special day. Music has always been an integral part of Indian weddings, bringing families together in celebration, and we wanted to create something truly special for this moment that eventually becomes an unmissable part of your big day. We are stoked to share Tanishq’s first-ever music film, the creative genius of Tiger Baby Records and the artistic elegance of Tanishq’s Rivaah X Tarun Tahiliani collection. We hope brides and their families enjoy this song as much as we enjoyed weaving it together—creating a melody that celebrates love, joy, and the magic of weddings.”
Mr. Tarun Tahiliani, speaking about the launch, added, "We are proud of our ongoing collaboration with Tanishq, and the new Rivaah collection of jewellery we designed for them has been beautifully showcased in the video. In our design process, we focused on the discerning modern bride who values her traditions while embracing her own unique approach. The collection blends timeless sophistication with a distinctly India Modern aesthetic, celebrating a woman who may be a paradox but is always authentically herself. This essence is perfectly captured in the film, with its thoughtful art direction, styling, and music, all of which reflect the spirit of Tanishq’s Rivaah x TT 2.0."
Tiger Baby also shared their excitement about the project, stating, "Through Main Keya Hai Hai, we wanted to capture the essence of a modern Indian wedding—where tradition meets individuality. We are excited about this collaboration with Tanishq, where through the song and visuals, we are able to showcase that the celebration is not just of the union of two individuals but the merging of their communities, love, and lives."
