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ixigo, India’s leading online travel app for the next billion users, has announced cricket icon Rohit Sharma as its brand ambassador for ixigo Trains. This partnership aims to strengthen the app’s position as the go-to platform for a seamless and reliable train travel experience across India.
In an exciting twist, ixigo’s new advertisement showcases Rohit Sharma in an unexpected role as a rapping ticketman, blending humour, energy, and creativity. The campaign highlights ixigo’s innovative features, such as real-time train updates, live running status, ticket availability, and a smooth booking process. With a catchy rap, the ad demonstrates how ixigo simplifies train travel for millions of Indians, positioning itself as the ultimate travel solution.
The campaign will roll out across television, digital, and outdoor platforms, ensuring wide visibility for the brand and its easy-to-use train travel features.
ixigo Trains has been revolutionising the train travel experience with customer-centric features like free cancellation, food on trains, travel guarantees with confirmed seats, and instant refunds. The app’s focus on providing stress-free, efficient travel solutions has made it an indispensable tool for modern travellers.
Dinesh Kumar Kotha, CEO of ixigo Trains, expressed excitement about the collaboration, saying, “We are thrilled to welcome Rohit Sharma to the ixigo family. His leadership and values align perfectly with our brand, and his immense popularity makes him the ideal ambassador to connect with audiences across India. This campaign captures ixigo Trains’ innovative spirit, and we look forward to inspiring a vibrant connection with our users.”
Rohit Sharma, managed exclusively by RISE Worldwide, also shared his enthusiasm for the partnership: “I am excited to join ixigo Trains, a brand that is revolutionising train travel in India. I look forward to helping ixigo transform travel across the country with its efficient, stress-free solutions.”
