From being one of the most successful cricket captain and player, Captain Rohit Sharma is now looking to add to the impact he has off the cricket field.
In a new venture with True Elements, a healthy food manufacturing brand, Rohit Sharma has launched ‘RS by True Elements.’ Rohit Sharma has partnered with True Elements to launch a licensed brand - RS by True Elements, to co-build a product line, bringing this unique and exciting partnership in the Indian food industry.
True Elements is a homegrown healthy foods brand that makes healthy breakfast & snacks (oats, muesli, healthy seeds, regional snacks) & gift hampers. Under the new partnership, True Elements & Rohit Sharma will co-create and market products under the RS brand name, with RISE Worldwide managing the partnership.
Rohit Sharma, as a partner and ambassador, expressed his excitement on the move saying, “This is a good time and opportunity to launch RS by True Elements, where, today, the focus for consumers is to know what they are eating. I have been a fan of True Elements, as they have stayed committed to their values and business philosophy. The partnership is aimed at building an alternative product line for consumers to make their preferred choice and be more aware of what is being offered to them.”
“This is the first time a cricketer is licensing a health food brand in India - a first for the ecosystem. Given the authenticity that Rohit has in cricket, we believe it would help us reinforce our commitment to being ‘True’ and honest with our customers and help us scale rapidly. With Rohit starting a brand with us, it reiterates his confidence in us as a brand and our principles, which is a big motivation for the entire team. Am sure the joint effort will be a good benchmark for the rest of the industry” says Puru Gupta, Co-Founder and CEO, True Elements.
RS by True Elements products are likely to hit the market by end of August 2024. In the coming months, there would be a campaign launch with a brand film featuring Rohit followed by product-led videos but for now it is refreshing to see a one of a kind licensing being pioneered in the food industry of India.
