RoshanSpace Brandcom Ltd., a media company based in Mumbai, partnered with ProDigi, India’s Digital Out-of-Home (DOOH) network, to deliver a Wimbledon 2025 campaign across key city locations.
The campaign ran from 27 June for 20 days and included live match highlights and content across digital formats such as Flagpoles, SCLR, and the TWINN network. These were placed across major junctions and business districts, including both T1 and T2 terminals of the Mumbai airport.
The campaign featured players including Carlos Alcaraz, Novak Djokovic, Aryna Sabalenka, Coco Gauff, Iga Swiatek, and Jannik Sinner. As the tournament progressed, ProDigi updated content based on match outcomes. Visuals were refreshed to reflect tournament highlights and concluded with coverage celebrating Jannik Sinner and Iga Swiatek as champions.
Flagpoles displayed male and female players side by side. SCLR showcased rotating content of different champions, while TWINN created coordinated visuals between paired screens.
Snehal Shetty, Co-Founder, Obelus Events, said, “This was our first collaboration with RoshanSpace Brandcom, and we are hoping to collaborate with them in the future as well. They offer a strong OOH network—from static sites to DOOH in prime city spots. Our client received the coverage as promised through their assets TWINN, SCLR, and Flagpoles along the Western Express Highway. The RoshanSpace team was proactive, with different ideas to help leverage brand visibility.”
Junaid Shaikh, MD, RoshanSpace Brandcom, said, “This Wimbledon campaign wasn’t just about putting up screens, it was about telling a story in sync with the tournament. Every match shaped our narrative. Our goal was to make the city feel the pulse of Wimbledon, right from London’s Centre Court to the heart of Mumbai.”
The campaign recorded 5.9 million impressions over 20 days, with an average dwell time of more than five seconds. It used live data analytics and programmatic updates to align the content with the tournament's progress.
Watch the campaign in action: http://bit.ly/4l0ptpH
