As India’s cricket season reaches fever pitch, Royal Challenge Packaged Drinking Water is set to deliver a bold new experience at Mumbai Comic Con 2025 by introducing a first-of-its-kind Cricket Gaming Zone. The event will be held at the Jio World Convention Centre from 12–13 April 2025.
In collaboration with NODWIN Gaming, the brand will activate a dedicated space inside the NODWIN Gaming Arena, offering fans the opportunity to play World Cricket Championship 3 on mobile, Cricket 24 on PlayStation 5, and enjoy an immersive VR Cricket experience.
The gaming zone will also feature meet-and-greet sessions and exhibition matches with some of India’s top gaming influencers, giving attendees a chance to connect with their favourite digital stars.
Speaking on the initiative, Varun Koorichh, Vice President - Marketing & Portfolio Head, Diageo India, said: “Comic Con represents the convergence of pop culture, creativity and community - making it the perfect platform to engage with a generation that’s bold, expressive and constantly rewriting the rules. Gaming and esports are no longer fringe passions; they’re central to how young India builds identity, connection and culture. Our presence at Comic Con through Royal Challenge Packaged Drinking Water is a natural extension of our long-standing commitment to sports. Just as we've seen boldness on the cricket field, we’re now witnessing it in the digital arenas of gaming. This is not just about entering a new category - it’s about supporting the rise of new-age gamers, championing a cultural shift and being part of a bold new chapter in India’s sporting evolution.”
Akshat Rathee, Co-founder and MD, NODWIN Gaming, added: “Comic Con India has always been where all corners of pop culture come together—comics, gaming, movies, and everything in between. This year, we’re excited to level up the gaming experience with Royal Challenge Packaged Drinking Water as they make their debut in Mumbai. Their Cricket Gaming Zone brings something fresh to the mix, blending competitive play with interactive fun. It’s going to be an action-packed weekend, and we’re looking forward to seeing fans dive into the energy, the games, and the shared love for all things pop culture.”
According to the FICCI EY Media and Entertainment Industry Report 2025, esports and casual gaming in India surged to INR 53 billion in 2024 and is projected to reach INR 63 billion in 2025 and INR 83 billion by 2026.
This marks Royal Challenge Packaged Drinking Water’s debut partnership with Comic Con India, underscoring its commitment to becoming a significant player in India’s esports and gaming landscape. With boldness at its core, the brand continues to support grassroots and elite gaming initiatives across the country.
