RSPL Group has unveiled a new campaign for Ghadi Rapid Wash, aimed at increasing awareness of its liquid detergent designed specifically for bucket washing.
The campaign traces the evolution of laundry habits in Indian homes, moving from traditional bucket washing to a modern approach centred on the brand's promise, 'Reshe Reshe Mein Jaata, Dhulai Farrata'. It highlights how the liquid detergent delivers effective cleaning while fitting into consumers' everyday washing routines.
Powered by Rapid Release Technology, Ghadi Rapid Wash is formulated to dissolve quickly, penetrate fabric fibres and remove tough stains with less scrubbing. The product is priced at ₹85 for a 900ml pack.
Commenting on the campaign, Anuj Goyal, Senior Vice President – Sales, Marketing and Distribution, Soaps and Detergent (S&D) Business, RSPL Group, said, "The launch of Ghadi Rapid Wash marked an important step in our journey to redefine bucket washing for Indian households. With this campaign, we are bringing that promise to life by showcasing a simpler and a more practical way to do laundry. Our film reflects the evolving needs of today’s consumers while reinforcing our commitment to making modern and effective laundry solutions accessible to every household.”
The campaign reinforces Ghadi's longstanding brand proposition, 'Pehle Istemaal Karein, Phir Vishwas Karein', as it expands its presence in the liquid detergent category.
