Rusk Media and Amazon MX Player have teamed up to launch Battleground, a high-energy reality show centred around strength, power, and fitness. This new show provides an ideal platform for strategic brand integrations, ensuring each brand plays a key role in the competition's success.
Charged leads as the Presenting Sponsor, injecting energy into the challenges, while Big Muscles Nutrition supports the contestants as the Official Nutrition Partner, keeping them fuelled for peak performance. Kayam Churna, the Pain Relief Partner, aids recovery, and American Pistachios serves as the Snacking Partner. RiteBite Max Protein, the Protein Partner, ensures the contestants maintain their strength throughout the competition. Additionally, HMSI Honda BigWing drives the show forward, showcasing its CB350 bikes, further symbolising the strength and endurance theme.
The competition features 16 contestants, who will face a gruelling 28-day challenge that tests their physical and mental endurance. They will go through intense trials, high-stakes drama, and transformative mentorship. Each team of four contestants will be guided by celebrated fitness and lifestyle icons, with the ultimate goal of crowning one male and one female contestant as the country’s next fitness superstar.
Mayank Yadav, CEO & Co-Founder of Rusk Media, shared, “Battleground is more than just a fitness competition, it’s a revolution in fitness entertainment. This show celebrates strength, resilience, and the pursuit of excellence. We are excited to partner with Amazon MX Player to bring this high-octane experience to audiences across India.”
Aruna Daryanani, Director, Amazon MX Player, added, “With Battleground, we take another step forward in our commitment to delivering diverse and engaging content to our audiences for free. This unique format not only inspires fitness enthusiasts but also redefines sports and reality entertainment, offering advertisers a powerful platform to connect with highly engaged viewers.”
