Saagar Sethi has been appointed Chief Business Officer, South Asia, at dentsu, effective September 1, 2026. In his expanded role, Sethi will oversee Investment & Trading, Media Planning & Operations, Performance Practice and Operational Excellence.
He will report to Sujit Vaidya, Chief Financial Officer, and will have a matrix reporting relationship with Ajay Gupte, Chief Operating Officer.
Sethi joined dentsu in 2022 and has been leading its Investment & Trading business. He brings over two decades of experience across media, commercial strategy, transformation, procurement and business operations, with previous senior leadership roles at LG Electronics and Ernst & Young.
Commenting on the appointment, Harsha Razdan, CEO, dentsu South Asia, said, “The Indian market is moving faster than any playbook can keep pace with. Brands here are being asked to show business outcomes, and the distance between a media decision and a commercial result has never been shorter. Our job is to close that distance for our clients. Saagar has spent his career at the commercial end of this business, and putting investment, planning, performance, and operational excellence in one pair of hands gives clients a more direct line to growth. His understanding of how this organisation works makes him the right person to lead this portfolio.”
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