OpenAI has entered a multi-year partnership with Sachin Tendulkar to help more people across India understand and use AI in their personal and professional lives.
The collaboration will bring together Tendulkar’s connection with generations of Indians and his own experience using ChatGPT through content, campaigns and experiences. The partnership will showcase how AI can be used for everything from exploring an interest and developing an idea to tackling more complex problems.
Tendulkar’s own journey with ChatGPT began when his daughter Sara introduced him to the tool while the family was planning a holiday. He now uses it for preparation and personal interests, as well as to organise and refine his ideas.
His uses range from exploring his passion for cars and experimenting with colour and wheel combinations beyond standard car configurators to understanding golf courses and finding recipes and inspiration while cooking for friends.
“Much of my learning starts with a question. With ChatGPT, I can keep asking, build on an idea and explore something at my own pace, whether I’m preparing for a speech or learning about something I enjoy,” said Sachin Tendulkar. “Through this partnership, I want to share what I find useful and learn what else I can do. I hope that gives more people a starting point to try it for themselves, with something they care about.”
Prabhjeet Singh, Managing Director - India, OpenAI, said, “AI has the potential to help people learn more, explore more, and do things that might previously have felt out of reach. Realising that potential in India means helping more people see what AI can do for them and giving them the confidence to use it. That’s why this partnership with Sachin matters. He connects with generations of Indians, and his own experience with ChatGPT can help people see a starting point for themselves, whether that’s pursuing an interest, developing an idea or trying something new.”
The partnership launches with a teaser featuring Tendulkar asking ChatGPT to guess who he is based on 10 questions. The film offers an early look at how he interacts with the AI tool and the kinds of questions he uses it to explore.
Additional videos featuring Tendulkar alongside entrepreneur and creator Varun Mayya will follow, highlighting his existing use of ChatGPT and ideas he wants to bring to life.
The partnership comes as ChatGPT usage continues to grow in India. According to OpenAI, twice as many people in India use ChatGPT today compared with last year, with writing and communication, education and learning, and information seeking among the most popular use cases.
