Cricket legend Sachin Tendulkar has joined forces with Dr Agarwals Eye Hospital to promote eye care wellness through a new campaign. The partnership marks an exciting milestone in the hospital’s legacy, as Tendulkar becomes the brand ambassador for Dr Agarwals, which is renowned for its contribution to eye care.
For over two decades, the hospital has been conducting 100 free eye surgeries annually under the ‘100 Centuries, 100 Patients’ program, a tribute to the cricketing icon’s achievement of scoring 100 centuries. This initiative is part of the hospital’s wider mission, which includes performing 2 lakh surgeries a year and serving 2 million patients annually across its 223 global locations.
The collaboration was launched with two successful television commercials. The first ad features a fan confusing a lookalike for Sachin, only for the real cricket legend to step in and save the day. The second commercial brings Tendulkar together with Australian cricketer Glenn McGrath, evoking nostalgia for cricket fans from the 1990s.
Prof. Dr. Amar Agarwal, Chairman of Dr Agarwals Eye Hospital, commented, "We are honored to have Sachin Tendulkar as our brand ambassador. His association marks a new chapter in our journey of excellence in eye care. For over two decades, our hospital has been performing 100 free eye surgeries annually as a tribute to him. His unparalleled legacy in cricket, as the only player to score 100 centuries, aligns with our mission to achieve the best in healthcare, one patient at a time. We remain committed to providing world-class eye care and raising awareness about the importance of good eye health through regular eye checkups for everyone."
Sachin Tendulkar expressed his excitement about the partnership, saying, "I am delighted to be collaborating with Dr Agarwals Eye Hospital. I had inaugurated their facility in Bangalore several years ago. The team had pledged to provide complimentary eye surgeries to patients in need. It appears that we have completed a full circle with our current association. I am delighted that the television commercials were well-received, as I had a wonderful time filming them. We are eager to collaborate in order to disseminate the significance of eye care throughout the globe and in India."
