Safari Industries and Manyavar have partnered to introduce ‘Shaadi Ka Safar’, a wedding-themed luggage collection designed to elevate luggage from a functional travel accessory to an integral part of wedding celebrations.
The collaboration combines Safari’s expertise in travel luggage with Manyavar’s understanding of Indian wedding traditions and contemporary celebration wear. The collection is positioned as a gift-worthy and travel-ready companion for brides, grooms and families.
The launch will be supported by a multi-channel marketing campaign, including editorial outreach, wedding and fashion storytelling, influencer content featuring actor-dancer Mukti Mohan and actor Kunal Thakur, as well as experiential activations.
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Shedding light on this collaboration, Sudhir Jatia, Managing Director, Safari Industries, said, “At Safari, we have always believed that luggage is part of life’s most important journeys. With ‘Shaadi Ka Safar’, we wanted to create something that goes beyond utility, something that feels special enough for one of the most memorable milestones in a consumer’s life. This collaboration with Manyavar allows us to bring together thoughtful design, functionality, and celebration in a truly distinctive way.”
Vedant Modi – Chief Revenue Officer, Vedant Fashions Limited, added, “Weddings in India are deeply emotional, culturally rich, and filled with rituals, gifting, and expression. For decades, we have had the privilege of dressing couples for their most important celebration days, and now we are thrilled to accompany them on the journey that follows. Partnering with Safari Industries for this collaboration was a natural fit; their legacy in crafting durable, innovative travel gear perfectly complements our vision of celebration and modern style. With ‘Shaadi Ka Safar’, we are extending the celebration beyond apparel and into an entirely new category, creating a product experience that feels relevant, elegant, and meaningful for today’s couple.”
The ‘Shaadi Ka Safar’ collection is available through Safari stores, select Manyavar outlets and online marketplaces.
