Safed Detergent has unveiled its new festive campaign, celebrating the essence of motherhood and her joy of sharing during festivals. Built around the thought, Kuch daag hatate hai, kuch bhed mitate hai. Iss tyohar chalo milkar khushiyan phelate hai,” the film captures a righteous, pure, caring, and compassionate mother.
Conceptualised and executed by Hatchlings Co., the campaign shows a mother, who embodies care, strength, and fairness. She is compassionate, supportive, and helpful, not just towards her own child, but to every child and everyone around her. During festive occasions, she ensures that everyone around her can celebrate the festivities with joy.
Set against the festive buzz, the film captures a touching moment in a clothing store. A mother, while shopping for her son, notices the young boy who is serving tea. The story unfurls how a righteous mother brings joy to the young boy.
“With this campaign, we want to honour the spirit of motherhood, the compassion, support, and generosity that defines it. Safed’s heart is motherhood, and this festive season, we are celebrating how a mother’s pure heart spreads joy not only within her home but also across society,” said Ritum Jain, Director, Shantinath Detergents.
