Asianxt Digital Technologies has announced the appointment of Samarth Sharma as Chief Operating Officer (COO). He will lead the company’s next phase of growth and its D2C transformation.
In his role, Sharma will oversee growth initiatives with a focus on content expansion, consumer-facing products and technology-led platform development.
This marks Sharma’s second stint at Asianxt, earlier known as Asianet News Media & Entertainment Pvt. Ltd. During his previous tenure of nearly five years, he led the group’s digital business, first as Chief Business Officer and later as COO. He was involved in expanding the company’s digital portfolio and revenue across platforms and markets.
Sharma has also been a co-founder of Sportskeeda and has worked with companies including Deutsche Bank and Transunion-CIBIL. His experience spans digital content, social media and content creator ecosystems.
Speaking on his appointment, Samarth Sharma said, “Asianxt is entering an important phase of growth. I look forward to leading a sharper transformation agenda focused on scale and innovation, building a stronger, more integrated digital ecosystem across languages and geographies.”
Welcoming him back, Neeraj Kohli, CEO, Asianxt said, “Samarth combines clarity of vision with strong execution. During his prior stint, he played a key role in scaling Asianetnews.com with Pan-India audiences coupled with rapid monetization growth. I am pleased to welcome him back to accelerate our D2C growth agenda.”
