Quick-service restaurant chain Samosa Singh has announced a brand update, introducing a new logo and revised menu. The company says the changes are part of its ongoing efforts to align with evolving customer preferences.
The updated visual identity includes a redesigned logo featuring a bolder moustache, cleaner lines, and new typography. According to the company, the design aims to maintain brand recognisability while ensuring readability and consistency across digital platforms, packaging, and merchandise.
The revised menu combines traditional offerings with new recipes. The company states that the menu changes are intended to appeal to a younger demographic while still retaining appeal among existing customers. The updated food items incorporate alternative ingredients and revised cooking methods.
Samosa Singh has also introduced new packaging, designed to be visually distinctive and made with materials positioned as more sustainable. The company notes that this update is intended to appeal to younger, environmentally conscious consumers.
"As founders, this moment is incredibly special for us. We are excited to unveil not just a new look and menu, but a renewed commitment to what Samosa Singh truly stands for — food that is healthier, tastier, and crispier, without losing its soul. Samosa Singh refreshed look is a reflection of our journey, our learnings, and our promise to keep evolving with our customers. It marks a new chapter driven by innovation, rooted in quality, and powered by the love and trust of those who’ve been with us from the start," said Nidhi Singh, Co-founder, Samosa Singh.
“At Samosa Singh, we’ve always believed in reimagining Indian street food with a fresh perspective. This change isn’t just cosmetic — it is a bold step towards building a brand that is more thoughtful, relatable, and future-ready. With a strong focus on sustainability, aesthetics, and storytelling, we are confident that our refreshed identity will strike a chord with both loyal fans and a new generation of snack lovers,” added Shikhar Veer Singh, Co-founder, Samosa Singh.
