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Samsung has launched an emotional campaign this Diwali, emphasising family togetherness through its innovative AI TV. The campaign highlights how the Samsung Neo QLED 8K TV can transform cherished memories into immersive experiences, showcasing the power of technology in fostering connections.
As families often find themselves absorbed in their individual routines, the campaign serves as a reminder that it's never too late to create new memories. The AI-powered upscaling feature of the Samsung TV enhances old family videos, bringing them to life with stunning clarity, while the Knox security system ensures a safe viewing experience.
Viplesh Dang, Senior Director at Samsung India, stated, “Samsung AI TV is about stunning visuals and immersive sound. This Diwali, let every experience on your TV screen be a celebration of togetherness.”
The narrative follows a father eager to celebrate Diwali, only to discover his family engrossed in their own distractions. A rediscovered old family video sparks nostalgia, leading the entire family to recreate a beloved laddoo-eating contest, ultimately reconnecting them through shared joy.
Vikash Chemjong, CCO at Cheil India, noted, “When your TV has AI Upscaling Technology, it can not only turn your old memories into 4K but also bring people together.”
Tripti Surana, ECD at Cheil India, added, “The Samsung AI TV doesn’t just enhance your audio-visual experience; it revives the magic of shared moments.”
The campaign aims to demonstrate how technology can bridge generational gaps and rekindle familial bonds during the festive season.
