Samsung, India’s leading consumer electronics brand, has partnered with EMBIBE, an AI-powered personalised learning platform, to integrate it into the Samsung Education Hub app, a purpose-built education app for TVs. This collaboration will transform Smart TVs and Smart Monitors into effective educational tools, providing personalised learning experiences for students across multiple curricula.
Through this partnership, EMBIBE, now part of the Samsung Education Hub app, will offer extensive coverage of major educational boards, including CBSE, ICSE, IB, Cambridge, State Boards, and entrance exams such as IIT JEE and NEET. Students will benefit from a wide array of award-winning, immersive 3D explainer videos, designed to simplify complex topics and make learning more engaging.
“The Samsung Education Hub app aims to expand the role of TVs in homes, transforming them from mere entertainment hubs to a seamless platform for online learning. This innovative ‘designed-for-TV’ education app is set to revolutionise the online learning experience, making it engaging and accessible to all. Our vision is to create a future where education knows no boundaries and knowledge is within easy reach at the click of a button,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.
“Our partnership with Samsung TV marks a significant leap in delivering a truly personal, engaging, learning experience through one of the most trusted and loved mediums. Samsung has partnered with EMBIBE because we’ve solved two critical challenges: creating stunning interactive, multi-modal content and delivering it through a deeply personalised experience powered by AI. The synergy between Samsung’s innovation and EMBIBE’s expertise in edtech is a powerful combination that sets a new standard for educational excellence, creating a transformative learning experience for everyone,” said Aditi Avasthi, Founder & CEO at EMBIBE.
At the core of EMBIBE’s offering is its personalised, AI-driven adaptive practice, which adjusts to each student’s learning level. Through the Samsung Education Hub, students will have access to EMBIBE’s video-based learning resources and its AI-powered adaptive practice in English, Hindi, and 10 major regional languages. This is backed by over 10 years of educational engagement data from more than two crore students. Students can choose from 54,000 practice tests and utilise personalised score-improvement features that provide valuable insights for their progress. In addition, students can take advantage of Samsung’s exclusive 50% discount on the annual EMBIBE subscription when purchased via the TV app.
EMBIBE content will be available on all 2024 Samsung Smart TVs and monitors, with gradual availability on earlier models. Existing EMBIBE subscribers who own Samsung TVs will have seamless access to the educational content, along with new users who subscribe to the platform. Earlier this year, Samsung also partnered with the leading ed-tech platform, Physics Wallah, for the Samsung Education Hub on 2023 and 2024 Samsung TVs.
This collaboration between Samsung and EMBIBE is set to redefine how students engage with learning at home, combining cutting-edge technology with a personalised educational experience.
