Santoor Royal Sandal, a brand under Wipro Consumer Care and Lighting, has launched a new advertising campaign to support the introduction of its Triple Sandal Pack. The campaign features actor Meenakshi Chaudhary and highlights a three-step skincare routine comprising a soap, sandalwood face pack, and sandalwood face serum.
The television commercial, developed by Tilt Brand Solutions, is set behind the scenes of a film shoot. In the advert, Meenakshi Chaudhary breaks the fourth wall to speak directly to viewers, sharing her skincare routine and linking it to her daily appearance both on and off screen. The narrative presents a contrast between her public life and her personal journey before becoming a lead actress in Tollywood.
Adarsh Atal, CCO, Tilt Brand Solutions, said, “The beauty category is thriving, and the Santoor Royal Sandal Soap + Serum offers a truly unique proposition—a glow-enhancing formula rooted in trust and tradition. What makes this film special is the insight: before she became a star, Meenakshi was just a young girl, a fan like so many others. That journey, from admiration to aspiration, is something every girl in India can relate to. It’s authentic, emotional, and deeply resonant with our audience.”
The campaign is designed to introduce the Triple Sandal Pack, which combines three products into a single skincare routine. The product formulation has been tested by MS Research Clinic, with users reporting visible complexion improvement within one week, and further reduction in tan and blemishes by the fourth week of use. The products are dermatologically tested and described as suitable for all skin types.
Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care & Lighting, said, “The Triple Sandal Pack reflects our continued effort to bring together tradition and innovation. With the inclusion of a sandalwood face serum and the convenience of a full routine in one pack, we aim to meet the evolving expectations of skincare-conscious consumers.”
Virendra R Tripathi, R&D Head, Wipro Consumer Care & Lighting, added, “Our clinical assessment of Santoor Royal Sandal’s soap and face serum indicates early signs of complexion improvement within a week, with more visible changes by the fourth week of consistent use.”
The Triple Sandal Pack is now available across retail and e-commerce platforms nationwide.
