The Maha Kumbh Mela 2025, one of the largest spiritual gatherings in the world, has brought millions of devotees to Prayagraj. As pilgrims embark on this sacred journey, Santoor, India’s iconic beauty and skincare brand from Wipro Consumer Care and Lighting, is ensuring hygiene and skincare remain integral to their experience.
In line with its commitment to hygiene, Santoor is distributing over 10 lakh hygiene kits to devotees, ensuring they have access to essential cleanliness solutions throughout their journey. The kits, containing Santoor soap and hand hygiene products, offer an easy and effective way for pilgrims to maintain personal hygiene amidst the vast crowds of the Kumbh.
Embodying the spirit of purity and devotion that defines the Kumbh, Santoor has also introduced vibrant hoardings across key locations in Prayagraj, inspired by the essence of the Maha Kumbh. These hoardings highlight the brand’s timeless blend of Haldi and Chandan, further reinforcing its deep-rooted connection to tradition and care.
Beyond the sacred ghats, Santoor is reaching pilgrims along their travel routes. In partnership with popular dhabas and eateries near Prayagraj, the brand is extending access to hand hygiene through on-site sampling, making cleanliness more accessible for those on the move.
Sharing his sentiments on the initiative, Mr. S Prasanna Rai, Senior Vice President, Marketing, Wipro Consumer Care & Lighting, commented, “The Maha Kumbh Mela is a testament to faith, tradition, and shared experiences. We are honoured to be part of this momentous occasion by offering skincare and personal care solutions that align with the sanctity of the gathering. Through our initiatives, we aim to ensure that every pilgrim's journey is filled with care, comfort, and well-being.”
With its rich legacy of tradition and trust, Santoor is making a meaningful impact at Maha Kumbh Mela 2025, blending heritage with thoughtful care to enhance the experience for millions.
