SBM Bank India has launched a new campaign titled ‘MudraRap’, combining classical Indian dance gestures with rap music to promote cybersecurity awareness.
The campaign features a video performance that uses hand gestures, derived from classical dance and daily life, alongside a rap composition delivered through an AI-generated voice and music. The content addresses key cybersecurity topics such as password protection, scam identification, and safeguarding personal data online. The lyrics are aimed at millennial and Gen Z audiences.
SBM Bank India has previously incorporated regional art into its physical branches, including Lippan art in Bhuj, a wall mural in Bhubaneswar, and Warli paintings used for corporate giveaways. The bank states that MudraRap continues this approach by merging cultural elements with digital engagement.
Sunita Prabhu, Head, Marketing & Communication, SBM Bank India, said, “India has always told its stories through art. Whether through mythological narratives or dance forms, art has helped carry forward values and warnings alike. With MudraRap, we wanted to tap into this cultural power to deliver an urgent and timely message—that of CyberSuraksha. We’ve taken a form rooted in our heritage and layered it with words and music that speak to the current generation.”
The hand gesture sequences in the campaign, referred to as Mudragraphy, were conceptualised and performed by Tithi Das, an Odissi dancer from Kolkata.
Niju Mohan, Chief Information Security Officer & Head Operational Risk, SBM Bank India, said, “Cyber-enabled financial frauds are rising sharply, with social engineering driving nearly one-third of the cases. Digital Arrest scams alone caused losses exceeding ₹2,000 crore last year. As people remain the weakest link in the cybersecurity chain, human behaviour must be treated as the first line of defence. Continuous awareness campaigns are essential to build resilience across audiences. MudraRap, an initiative by SBM Bank India, aims to raise awareness in this critical space.”
In addition to the video, the bank is developing social media content under the theme ‘Spot the Scam’ to educate users on online fraud. Other interactive activities are also planned to extend outreach.
SBM Bank India was the first bank to receive a licence in India through the Wholly Owned Subsidiary (WOS) route. The bank states that its focus remains on digital-first operations, customer engagement, and collaborative initiatives.
