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Scapia, India’s premier travel fintech, has announced the launch of its highly anticipated Monsoon Release 2024 through an engaging three-episode mini-series. The campaign follows three friends on their international travels while highlighting Scapia’s innovative offerings designed to elevate the travel experience.
In an era where traditional 30-second ad films struggle to capture attention, Scapia’s mini-series employs immersive storytelling to effectively showcase its products. By exploring relatable travel scenarios, the series aims to connect with today’s discerning audience.
The mini-series addresses common travel pain points, such as overcrowded airport lounges, complex international flight bookings, and managing foreign currencies. Through these relatable narratives, Scapia introduces a range of new products designed to enhance customers’ travel experiences. The cast features Chintan Rachh as Sid, Kunal Bhan as Akash, and Kajol Chugh as Krysta.
Among the twelve product launches in Scapia’s Monsoon Release, here are three key highlights:
Scapia Airport Privileges: Redefining airport experiences, Scapia now offers complimentary dining, retail shopping, and spa services across 72 airports, extending beyond the traditional 32 lounges to include 40 airports without lounges. These privileges can be activated and redeemed via the Scapia app.
6-Month No-Cost EMI for International Travel: In response to the rising demand for international travel, Scapia introduces a six-month no-cost EMI option for flight and accommodation bookings. A new flight recommendation tool also assists users in finding optimal options with minimal layovers.
Book with Zero: Scapia’s innovative 'Book with Zero' feature allows users to reserve accommodations without immediate payment, enabling them to settle costs a few days before check-in, with the convenience of a six-month no-cost EMI for international stays.
Anil Goteti, Founder of Scapia, commented, “Young Indian millennials have big dreams of travelling abroad, and we are here to make those dreams come true. With our Monsoon Release 2024, we are thrilled to launch a range of innovative solutions, including unique airport privileges across 72 airports and a six-month no-cost EMI on all international bookings through the Scapia app.”
Scapia’s new campaign not only enhances the travel experience but also addresses the evolving needs of modern travellers, making it a notable player in the travel fintech landscape.
