Schbang has appointed Karthik Krishnan as its Senior Creative Director, marking his move from The Content Lab after nearly three years.
Before joining Schbang, Krishnan served as Executive Creative Director at The Content Lab, where he led the agency’s creative function across copy and art. During his stint, he worked on campaigns for brands including Flipkart, Amazon Prime, Akasa Air, Odomos, Odonil, Hello Kitty, Swiggy, Generali Central Insurance, Goonda, True Silver and Wildcraft.
Over the course of his career, Krishnan has also been associated with Ogilvy, The Digital Street, Terribly Tiny Tales, Isobar, IBS Fulcro and Cactus Communications.
