Schickwheel, an innovative food truck manufacturer based in Delhi, is on a mission to transform the mobile food business in India. From the dream of starting their own food venture to becoming a brand that has catered to 23 states and 4 Union Territories, Schickwheel represents dedication and the essence of a first-mover advantage. Specialising in the design and production of custom-built food trucks, trailers, kiosks, vending carts, and kitchen equipment, they provide high-quality solutions that blend functionality with aesthetic appeal. Whether it’s building a food truck from the ground up or transforming an existing vehicle, Schickwheel ensures every truck is crafted to perfection with attention to both exterior and interior design.
Founded as a startup, Schickwheel emerged with the vision of offering stylish, top-tier mobile kitchens in response to India’s growing demand for food trucks. Over the years, Schickwheel has evolved into one of the country’s leading manufacturers, suppliers, and exporters of food trucks, vans, carts, and other mobile kitchen solutions. Their in-house manufacturing process, supported by a dedicated team of experts and cutting-edge machinery, allows Schickwheel to deliver high-quality products within budget and on schedule. From fast food trucks to ice cream vans, Chinese food carts, and momos vending carts, Schickwheel offers a range of custom solutions designed to meet the specific needs of every business. The brand’s commitment to quality, safety standards, and customer satisfaction has made it a trusted name, with clients across India turning to Schickwheel to bring their mobile food business ideas to life.
Schickwheel recently appeared on Shark Tank India Season 4, the popular business reality show where entrepreneurs pitch their ideas to investors. The Schickwheel team presented their vision, seeking investment to accelerate their growth. During the pitch, they impressed the sharks with their innovative approach to food truck manufacturing, showcasing their passion for quality and customer commitment.
Schickwheel’s pitch sparked considerable interest, resulting in three notable offers. Vineeta Singh recognised the potential and expressed interest, but proposed a ?7.5 crore valuation, which the Schickwheel team felt didn’t align with their vision for growth. Aman Gupta offered ?75 lakh for 5% equity in the company, while Kunal Bahl, known for his bold business strategies, made a generous offer of ?2 crore for 10% equity, with a long-term goal of taking the company public through an IPO in 25 years. Despite these attractive offers, the Schickwheel team, after careful consideration and consultation with their families, chose to remain firm on their valuation, confident that it reflected the true worth and future potential of the brand. This decision showcased their unwavering belief in the business and commitment to their vision for growth.
Schickwheel’s appearance on Shark Tank India provided valuable exposure and demonstrated their strong business acumen and long-term vision. The experience reinforced their position as a pioneering force in the mobile food truck industry and opened doors to new opportunities for growth.
Parth Sachdeva, Founder of Schickwheel, spoke about the brand’s growth, saying, “Our goal has always been to revolutionise India’s mobile kitchen industry by offering innovative, high-quality solutions for food entrepreneurs. Being on Shark Tank India reinforced our belief that food businesses in India are ready to embrace mobility. The sharks’ interest in our journey was a proud moment, and we’re excited to push the boundaries even further.”
Rishabh Sachdeva, Director of Schickwheel, highlighted the brand’s core values, stating, “Quality and safety are at the heart of everything we do. Each of our food trucks is designed to be a safe and efficient workspace. We’re committed to leading the mobile kitchen industry in India, and as Parth says, ‘Ab to papa bhi khete hain, sahi truck pakde beta.’”
With a strong focus on quality, customer satisfaction, and innovation, Schickwheel is poised to continue revolutionising the mobile food industry. Whether you’re starting a new food business or upgrading an existing one, Schickwheel’s expert team is ready to turn your vision into reality.
