Seagram’s 100 Pipers Travel Gear is showcasing real champions of goodness on the center stage in its new campaign. The brand campaign features acclaimed actors Bhumi Pednekar and Kunal Kapoor, lake conservationist Anand Malligavad; and Co-Founder of Neeman’s, Taran Chhabra.
The film captures the essence of the brand's philosophy by showcasing the inspiring journeys of these real-life champions who have taken strong actions to make the world a better place.
Bhumi Pednekar said, “I have always believed that we can leave a positive mark on the world and in our community through our actions. I believe I have the ability to leverage my voice in order to raise awareness about climate change and inspire people to take action to protect our planet. Embracing the role of a Climate Warrior, I extend my journey beyond the spotlight. Committed to driving positive change, I lend my voice to social justice and champion sustainability for a brighter tomorrow. I believe in doing things not just for a good life but for the greater good of our world. That's why I'm excited to partner with Seagram’s 100 Pipers Travel Gear for this campaign to inspire people to make a positive impact on society.”
“My story goes beyond the surface. I learn from the past and confront challenges head-on. As they say, 'With great power comes great responsibility.' It's not just about my actions; it's about our collective potential for greater good. I've championed a platform that ignites compassion, transforming small deeds into profound impacts. With this, I’m honored to be a part of the Seagram’s 100 Pipers Travel Gear campaign,” said Kunal Kapoor.
Taran Chhabra, Founder, Neeman’s said, “Seagram’s 100 Pipers Travel Gear inspires consumers to embrace goodness. In my efforts to blend success with a cause, I have transformed plastic into steps towards a better world. We are all responsible for bringing about a better world, which is why I'm thrilled to work with Seagram’s 100 Pipers on this mission to do good in a way that benefits the entire globe more.”
“Since 2017, I've focused on restoring Bengaluru's lakes, one at a time. I'm thrilled that this effort has had a nationwide impact on a water-scarce country. My commitment to lake revival is equaled by my passion to inspire others to join this vital cause. I'm glad to be on this journey to ‘Be Remembered for Good’ with 100 Pipers to create a lasting positive impact”, added Anand Malligavad, leading figure in lake conservation in India.
