Senco Gold & Diamonds launches ‘Shape of You’ AI application for Women’s Day Senco Gold & Diamonds has launched an AI-based styling tool called ‘Shape of You’ ahead of International Women’s Day, aimed at helping customers choose jewellery based on their facial features.
The application analyses face shapes and recommends jewellery designs that may complement different facial contours and proportions. According to the company, the tool is intended to simplify the jewellery selection process by offering personalised suggestions based on visual characteristics.
The feature is available through the Senco app as well as in select Senco Gold & Diamonds showrooms. The company said the initiative is part of its efforts to combine technology with traditional jewellery design and styling guidance.
Commenting on the same Joita Sen, Director & Head of Marketing and Design, Senco Gold and Diamonds, said, “Shape of You as an idea was conceived to enhance personal identity with technology led by design intuition. It is an innovation to help women understand themselves, their shapes better so that they can adorn themselves with jewellery that suits them best. It is an empowerment & personalisation tool for women”.
Commenting on the initiative, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “Often, women instinctively know when a piece of jewellery feels right, even if they cannot explain why. The Shape of You is one of our many technology applications for better customer experience and drive unique service to customers a one of its kind, and first time in jewellery industry”.
Alongside the launch, the company has also introduced a set of Women’s Day promotional offers across its stores and online platforms. These include discounts on gold jewellery purchases, reduced making charges on select diamond jewellery, and offers on silver and other accessories.
