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Sensodyne, the leading oral care brand from Haleon (formerly GlaxoSmithKline Consumer Healthcare), is excited to unveil its #DoctorsOfJoy campaign in honour of World Dentist Day on October 3rd. This initiative celebrates the vital role dentists play in enhancing lives through improved oral health.
As a specialist in tooth sensitivity care, Sensodyne aims to highlight how dentists empower individuals to embrace life’s joyful moments by addressing their oral health needs. The campaign features a series of four heartwarming digital films that showcase the transformative impact of dental care. Scenarios include a young woman glowing with confidence after her braces are removed, a grandfather relishing cookie thanks to his dentures, and a mother enjoying an impromptu ice cream party with her family—all made possible by dedicated dentists.
Kishlay Seth, Category Lead - Oral Healthcare at Haleon, expressed his enthusiasm: “On this World Dentist Day, Sensodyne celebrates dentists for their dedication and expertise. We recognise the important role they play in shaping dental care and enhancing our quality of life. Today, we thank them for their commitment to improving oral health.”
The campaign will extend beyond digital films, incorporating podcasts, radio spots, and print advertising to acknowledge dentists' daily contributions across the country. Additionally, Sensodyne plans nationwide initiatives to further engage the public in recognising dentists' tireless efforts. Using AI technology, the brand will generate personalised appreciation content for dentists, which will be shared across more than 600 pin codes in India. Sensodyne is also collaborating with the Indian Dental Association to celebrate dentists' achievements in over 30 cities.
