Sensodyne, the oral care brand from Haleon (formerly GlaxoSmithKline Consumer Healthcare), has launched a new awareness campaign focused on tooth sensitivity as a chronic and progressive oral health issue. The campaign aims to educate consumers about early signs of the condition and promote timely intervention.
Featuring 18 films in nine regional languages, the campaign uses real consumer stories to highlight the everyday struggles associated with tooth sensitivity. The films encourage viewers to recognize symptoms and seek appropriate care rather than ignore them.
According to Sensodyne, one of the primary causes of tooth sensitivity is enamel erosion, which can expose the dentine layer and activate nerves, resulting in sharp pain. The campaign uses high-science visuals to explain this process and drive home the message that sensitivity worsens over time if left untreated.
“Tooth sensitivity is often dismissed as minor, but it can become serious if ignored,” said Kishlay Seth, Category Lead - Oral Healthcare, Haleon. “Through this campaign, we want to help consumers understand the underlying causes, such as enamel erosion, and take action. Our localized and science-backed approach is designed to support better oral health across India.”
The campaign spans television, digital platforms, print, and social media, reinforcing Sensodyne’s commitment to consumer education and preventive oral care.
