Shadowfax Technologies Limited (Shadowfax), a technology-led third-party logistics company, has announced a new brand identity. The rebranding includes a green logo and a new byline, 'Think Ahead!', marking a shift in the company’s direction.
The company stated that the updated identity reflects a change in strategic focus as it responds to developments in the logistics sector. The green logo is intended to indicate a move towards sustainability and updated delivery solutions. The byline 'Think Ahead!' is aimed at highlighting the company’s intent to anticipate industry trends.
Abhishek Bansal, Chairman, Managing Director and Chief Executive Officer, Shadowfax, said: “Our refreshed brand reflects the next chapter of our journey driven by foresight, sustainability, and better logistics solutions. It's not just about speed anymore. It's about solving before reacting, scaling with intelligence, and leading with purpose. At Shadowfax, we've always believed that logistics should adapt to the demands of tomorrow. With our scale, intelligence, and platform capabilities, we're enabling businesses to move faster, think smarter, and deliver better.”
The company noted that changes in technology, customer expectations, and environmental concerns have influenced the rebranding. Shadowfax intends to adjust its operations in line with these developments.
