Quick TV, part of ShareChat & Moj has brought some of television’s notable stars to its growing slate of micro dramas. Names like Karan Bohra, Hiten Tejwani, Aman Verma, Mouli Ganguly and Piyush Sahdev, are headlining shows such as Hero No. 1, Aakhiri Raasta, Hamari Adhuri Kahani, Phir Le Aaya Dil, with more titles in production.
Beyond these industry veterans who have entertained audiences on TV screens for over two decades, Quick TV is also collaborating with film actor Ankur Nayar for Sugar Daddy and Kishori Shahane for Mother’s Sacrifice, both slated to release in early October. Karan Bohra, known for his 30+ year career on television, will also star in Teri Meri Hate Story released last week.
In line with audiences’ growing appetite for family-centric content in 90–120 second bursts on mobile, Quick TV is building a pipeline of vertical-format dramas. With the ShareChat network clocking over 15 crore views daily and more than 65% of its micro drama viewers coming from Tier 2 and Tier 3 towns, Quick TV has rapidly gained access to users with more than 10 million downloads. This also resulted in mainstream actors adapting to vertical screens and short-form storytelling.
“Taking a leaf from the global playbook — where China’s micro drama market grew into a $7 billion industry and even surpassed the box office — we’re building a similar scale in India. Audiences across Metros and small cities alike are driving this demand, and we’re already seeing strong traction on Moj where over 30 mn users are consuming micro drama content per month. These users watch close to 5 billion episodes every month. With ads emerging as a key TAM driver, this festive season we expect our platforms to be one of the most powerful stages for brands to connect with their audiences,” said Ankush Sachdeva, CEO and Cofounder, ShareChat & Moj.
