Shemaroo Entertainment, an entertainment giant, has announced a new partnership with Sandbox-BharatBox. This collaboration marks the debut of their first digital collectible: ‘Geet’ from the iconic Bollywood film Jab We Met. This exciting venture will introduce a variety of digital collectibles and immersive games based on Shemaroo’s extensive library of movies and characters, all within The Sandbox-BharatBox metaverse platform.
Fans can now experience Jab We Met in a whole new way through digital collectibles and engaging games. The ‘Geet’ avatar collection will feature 3,333 unique digital collectibles, offering a fresh interaction with the beloved character portrayed by Kareena Kapoor. In addition, fans will have the chance to win exclusive merchandise and participate in interactive gaming quests.
The launch will be supported by a comprehensive campaign aimed at educating fans about the metaverse and its opportunities. This initiative is set to create new revenue streams through digital collectibles while enhancing fan engagement with interactive experiences, extending the value of the IP beyond traditional film.
The collaboration will also highlight Shemaroo’s rich Bollywood content, including notable titles like 22 Yards and Great Gambler. Users on The Sandbox will enjoy various activities, quests, and rewards, making this a hub for multiple IPs.
Arghya Chakravarty, Chief Operating Officer, Shemaroo Entertainment, stated, “By embracing new technologies, we aim to be future ready, catering to evolving needs of the consumers. The launch of the ‘Jab We Met’ immersive game and digital collectibles represents a significant step in our strategy to leverage the metaverse and expand our digital footprint. The blend of traditional entertainment with cutting-edge digital experiences will provide fans with unique and interactive forms of entertainment.”
Sebastien Borget, Co-founder and COO, The Sandbox, added, “The Jab We Met avatar collection not only honours a film that has touched many lives but also sets a precedent for how we can keep cinematic wonders relevant and alive for years to come.”
“Jab We Met became more than a film; it became an emotion that stayed with us for years. Launching this avatar collection allows fans to own a piece of their beloved movie and engage with it in an innovative way,” said Karan Keswani, CEO of BharatBox. He added, “This launch is a significant step in merging the intent driven interactive engagement of blockchain and the timeless charm of Bollywood.”
Shemaroo Entertainment and BharatBox will continue to develop more games, IPs, and immersive experiences on The Sandbox platform. BharatBox will support game design and user experience creation, enabling Shemaroo to connect with The Sandbox’s global community of players and creators across over 12 countries.
