Parksons Cartamundi has partnered with cricket star Shreyas Iyer to unveil the Black Box Shreyas Iyer Magic Edition Deck, a unique 3-in-1 deck that blends magic, card tricks, and gameplay into an immersive experience. This premium deck is designed for magic enthusiasts, cardistry lovers, and aspiring performers, taking social play to a whole new level.
The campaign, launched through a dynamic digital commercial by Schbang Motion Pictures, showcases Shreyas Iyer demonstrating the deck’s distinct features, from impressive card tricks to precise throws. The tagline “Play kar, Throw kar, Magic kar, apne andar ke King ko Show kar!” encourages fans to discover the magic within themselves, offering an exciting adventure for all.
“We are taking card games beyond traditional gameplay,” said Kapil Kejriwal, CEO & MD of Parksons Cartamundi. “With this collaboration, we’re not just creating another playing deck; we are introducing a new dimension to social entertainment.”
Black Box, a leader in the Indian playing card market, has sold over a million decks annually. This collaboration with Shreyas Iyer further elevates the brand by integrating elements of magic, cricket, and cardistry. The Magic Edition Deck, housed in a luxurious Tray-Style Outer Pack with gold foiling, includes custom-designed Kings, Ace of Spades, and Joker cards, plus exclusive features such as Ninja Throwing Cards, a Magic Trick Booklet, and Video Instructions.
Shreyas Iyer, who has emerged as India’s leading run-scorer at the ICC Champions Trophy 2025, shared his excitement: “Cricket has always been my passion, but card tricks have been my secret love. I am thrilled to bring this Magic Edition deck to life with Parksons Cartamundi. It’s an amazing opportunity to share a side of me that many fans don’t know about cardistry and to blend it with the energy and excitement of cricket.”
With its innovative blend of magic and card throwing, the Black Box Shreyas Iyer Magic Edition Deck provides enthusiasts with a tool to master both high-speed throws and sleight-of-hand routines. This launch marks a milestone in the playing card industry, inviting players to unlock their creativity in new ways.
