Shriram Finance Limited, the flagship company of the Shriram Group, has announced the introduction of a campaign to drive awareness of the Jitne Samay Ka loan Utne Ka hi Byaj feature on their Gold Loans offerings today, August 8. The campaign was launched with the aim to make it cost-effective, easy and convenient for customers.
Speaking about this initiative Ms. Elizabeth Venkataraman, Executive Director - Marketing, Shriram Finance Ltd said, “In our interactions with customers, we realized that customers are beginning to use Gold Loans as a regular line of credit for their various needs – pledging and taking back their gold as and when needed. Hence, this feature is a must-have and will be extremely useful for the festive season coming up.”
Shriram Finance is launching a mass multi-lingual advertising campaign to amplify the Jitne Samay Ka loan Utne Ka hi Byaj Gold Loan feature via TV, Digital channels and Cinema halls across the states of Tami Nadu, Andhra Pradesh, Telangana, Karnataka, Maharashtra.
